Giinii Digital Frame Drivers

Class Admin. communication (August 11, 2009) L'oreal Campaign

The impact caused by the sender, message, receiver, media, and the impact they cause depending on whether communication is used for personal or mass.
In communicating the message of a massive and personal: Mass

1. Mass
2.
uniform 3. Personal
uncontrollable
1. Custom
2. arguments directed
3. controllable content
communication receiver in bulk and staff
Mass
1. little attention
2. greater margin of error
Personal
1. fixed attention
2.
little margin for error in the communication media in bulk and Mass
personal
1. more communication and time
2. Personal
uncustomized
1.
little communication and time 2.
custom effects in communication and personal massively
Mass
1. not immediately
2. Personal
unseen
1.
immediately 2.
visible
addition, an analysis of the differences in Generation X / and change the way of life changing. Generation "and" will be now a very important target who is likely to direct their advertising campaign, the "Yeti's" is distinguished by the following characteristics:
1. Analytical
2. Selective
3. Critics
4. Different lifestyle
5. Incredulous
6. Aware
7. Demanding
8. With more purchasing power
9. Practical
10. Individual
11. Higher value
12. With decision making
13. Innovation
14. Technology
15. Originality
was also a discussion of examples of environmental or green marketing that companies use to raise awareness and add value to your product or service, such as creating foundations, help ecology and biodegradable materials and support other institution financially.