determine the size and Market value refers to the total of goods or services that are demanded by the population or region where we are, and of course depend on the consumer profile, and how many people there with this profile in the region. In the above example of the uniform, we can calculate the market value by multiplying the total number of students by the average price in this type of product, the result is the approximate market value in pesos, but we must not lose sight of you probably already There are other manufacturers of the same and then the market size and value is divided by the total manufacturers offering the same.
Another way to calculate it is to add unit sales and value of all firms in a category, that gives us the size and market value. There are practical ways of doing, for example if we know that the sale of consumer products in this country is done by 70% through supermarkets, and we have a way to get it, in this example we take the grain, see how many brands exist and how many boxes of each brand in each shelf, and with a rule of thumb, we can obtain a very rough, the share of each brand in the market, and if this is multiplied by the number of hypermarkets and supermarkets at national, we obtain roughly the size and value of the cereal market at a national or regional, if applicable. In the notes of the instructions on the form of projects is an example with numbers:
Total population = 800 000 people (out of 5 colonies radius of our home)
Market
Market
= 480 000 young people (60%)
potential market gross = 360 000 people (75% that used linen blanket)
net potential market or market Target brand = 72 000 people (5 Assuming that there are other significant marks)
target market in units per year = 216 000 garment (bearing in mind that consuming 3 items)
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