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Technology, Society and Labour - Video N ° 8

closes the series, analyzes the relationships between technology, society and Labour.

Untitled from Daniel Richard on Vimeo .

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Communications - Video N ° 7

This video develop concepts related to current operations in the process of transmission of information mediated by technology.

Video N ° 7: Communications from Daniel Richard on Vimeo .

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Teacher Training in Alternative Energy Energy Efficiency and

From of 20 d the current month begins the second phase of

"Education for the responsible use ble energy " implemented from an agreement between Secretariat Energy the province and the General Education Council.

face meetings Schedule:

20 / 8 Diamond

23 / 8 Victoria

30 / 8 Nogoyá

06 / 9 Rosario del Tala

13 / 9 Ibicuy Islands

20 / 9 Federation

24 / 9 Gualeguay (new date)

04/10 Feliciano (new date)

05/10 Federal (new date)

15/10 San Salvador (new date)

18/10 Columbus

22/10 Holt Ibicuy (new date)

Full proposal

training This proposal is founded in the Program of Education for the Responsible Use of the Energy dependent Area Alternative Energy and Energy Efficiency Secretariat Energy of Entre Rios and install primary aims in the social representations to use energy as an issue, particularly as content to address in the Educational System.

P Ensando curriculum development as a process, it raises addressed:

· Actions to promote the integration and contextualization of knowledge involved in the current energy crisis.

· socio-technical Issues that are relevant today, in this case, the use of energy.

· Projects involving students so that they can be generating activities to improve humane practice in regarding the use of energy.

Goal

· incorporate energy issues as curriculum content

· Raise awareness of the problems associated with the use, transfer and generation / extraction of energy in its different types.

· Train teachers in the province to develop and manage school projects that address current energy issues

· supporting the development of school projects on energy.

· Disseminate and share experiences after completion of the projects

More information:
http://www.entrerios.gov.ar/secretariadeenergia/capdocente.htm ">

The video

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Video N ° 6: Artifacts, functional analysis.

studied artifacts from the functional approach, we may see a rethinking of the traditional approach to based on the study of physical-chemical phenomena occurring in them.

Artifacts: Functional Approach - Video N ° 6 from Daniel Richard on Vimeo .

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Video N ° 5: Analysis and development of technologies

The video describes the process of building technologies. Observe the characteristics of technology projects and educational implications of the transfer of this methodology in the classroom.

Video 5: Analysis and creation of technologies from Daniel Richard on Vimeo .

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Competition Second call "Energy, a valuable resource"


Education Program for the Responsible Use of Energy.
Ministry of Energy of the Province of Entre Ríos

All schools in the province of Entre Rios are invited to participate in the Second Round of Competition:

Energy is a valuable resource.

The contest is aimed at the preschool, primary and secondary.

The themes

Initial Level:
traveling Folder of the Board

Primary Level:
sketches of murals Contest Contest brochures


Secondary Level:
Contest alternative energy projects and energy efficiency. Competition
posts

Close for delivery of work: October 25
Publication of results: November 8.

Fundamentals of the call.
Most of the energy we use everyday comes from renewable sources. The combustion of petroleum and coal produces emissions to the atmosphere, being the main the greenhouse effect that has implications for climate change. It is therefore essential to promote the development of educational experiences that account for this problem.
modes in the classroom address this problem are diverse. Here teachers have fundamental importance as they can think and develop proposals to be incorporated in the curriculum and interdisciplinary articulate. Convinced that art is a meaningful way of construction and reconstruction of knowledge and which in turn is a genuine expression of the thought processes and understanding of children and adolescents, we believe that artistic productions cooperate with the treatment of problem energy, beyond the classroom or school, students being real agents of social awareness.

Purposes:
• promote reflection and debate as enablers of awareness about the importance of taking care of energy in everyday life.
• creatively express through the language of art, the multidimensionality of the problems suggested

awards by level and topic are:
• Excursions.
• $ 2,000 .- for the project
• resources and support necessary to carry out Plate.
• Editing and printing of the Traveling Folder.
• Printing handouts.
• Kits of teaching resources for science and technology for schools.

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digital, the film never gets long

All we know and all have used the film in the classroom, and often work quite well. It is one of the arts that have better reception and dissemination among the general public. In its smaller format tends to work equally well. In this case I propose a short film I've used several times in the classroom and that usually works very well is the by Nacho Vigalondo ... You can make an introduction of the director, with his first film (referring to the author's own website, if you want Wikipedia, his blog on the newspaper COUNTRY. If we want to expand a bit more and not focus only this director, it can introduce other new filmmakers (novice, who only made a film so far and almost all successful in their field) who are with that first film, talk a little about this new generation heterogeneous . There is an article in the country of the last month quite useful for this forecast.

The activity can be done both in class and online, if we use the blog, it is recurrent as homework. Ideally, combining classroom work with online and with one final task in class. The very broad, the synopsis of the film is what can you do for love. Let's see:

If the work is done only online, asked students to anonymously (and usually works best) to tell us what's worse, the best, the most fun, they have done for love or vice versa, what they have done for him / her (Also can be given the option to discuss issues as a declaration of love, a breakup, a crush, a hot guy / a ...). To be anonymous to work with anonymous comments that each student will try to guess who is responsible for every experience.

If instead, we also work in class in class with this material (on paper, whiteboard, on PocketPCs, etc.), assuming that students already know enough, they will work in pairs and decide who is the author of each comment. Once established, the author of each story, creating a debate about the stories and others that may arise. Usually arise in this part amusing anecdotes and students usually pretty fun. This activity is used as reinforcement for comparison expressions and reinforce the comparative and superlative forms, can also be used for many more skills.

As a final activity I propose that in groups of four, taking into account everything we've worked with before, write a decalogue of which are the best and worst ways to propose to any person. Then they read in class by voting proposals and will reach a final article by double Decalogue whole group.

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1.1.3 The communication process integral promotional submix

The choice of the right message is essential for the effective communication strategy. But choosing the message is not always easy, it should take into account the process that follows the communication as between what we want to say and what is finally perceived, it follows a somewhat complex process to be integrated throughout the campaign, taking into account THE MESSAGE:

want to broadcast.
known issue.
actually issued.
hear.
really listening.
really understand.
truly accepted.
retained.
is implemented.

same message to be integrated properly to each medium or activity to integrate one communication campaign.

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Integrated communication, comprising the promotional submix mainly the areas of activity which will distribute the budget of the integrated communication campaign.

massive advertising (TV, Radio, newspaper, cinema, billboards, hoardings etc.)

Corporate Image Public Relations
Fairs and exhibitions

Sponsorships and donations corporate social
Marketing Sales Promotion
M erchandising, POP
Direct Marketing Internet

Other

Means know in full detail in the course of advertising, but will be discussed in class the characteristics of this mixture communication and application.

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1.1.1 1.1. Origins of the integral communication

Once we identify the concept of integrated communication is important that we clarify the difference with general communication. Handbook of public relations, advertising and communications, José Daniel Barquero Cabrero, Mario Barquero Cabrero, Page 219

The CI is a strategic tool within businesses, which combines various communication activities, to discuss the origins of the CI, it is important to first know the history general communication. Later

integral communication, begins in the nineteenth century, in a time of change and upheaval brought by the industrial revolution. All that seemed unshakable foundations begin to change. Events are occurring which create a society based on new ways of thinking and doing, speaking of economic liberalism of supply and demand birth of big business, class society, expansion of markets, exhibitions, consumer finance, retail and wholesale, romanticism, realism, imperialism, crisis, social movements, new countries, the struggle for fundamental rights, securities and desire for progress.

The evolution of economic activity and the appearances of the capitalist spirit were two conditions that are conducive to developing advertising, however it would take to set up your own operating system. The bases that support the integral development of advertising are:

Increased production posed by the need to activate the demand and to differentiate products and enforce.

The development of media, that make possible the mass dissemination of messages.
The fight for the right to freedom of expression, which is of great value to the plurality of media.
The configuration of the advertising profession, which should create the necessary structures and develop techniques to improve the process of creating and distributing campaigns and thereby ensure maximum achievement of the objectives of advertisers.
Economic development raises four events, at a particular time in history, occur first.
Increased movement of buying and selling, until then limited by conditions of any kind.
The diversification of products and services, enabling consumers and customers to choose between different options.
The growth of competition, which increases with the overall economic development and new production and trade.
surplus product that gives back to the mentality of manufacturers, until now only awaiting its production capacity.

The problem is not having a production enough, but to dispose of the products can be manufactured more quickly and with less cost. In this situation, the advertising is seen as a valid formula to make known to influence the supply and sales, without this leading to preclude their use by other non-commercial organizations.

The relationship between business and the media begins to mature, they can share their needs. The Company is fully communicate the existence of products and services and get sales and contracts, the media is to disseminate information and opinion on events affecting the community they target. Both have a common target, therefore, any manufacturer or trader who wants to publicize its message can be inserted into the media. Them to transfer part of its space, manage financing they need to survive or grow, as the sale of copies is not enough.

The two activities, business and journalism, technical advances in an ally that has revolutionized their potential. By increasing the rolls, newspapers, now cheaper to extend the number of readers and businesses view them as an ever more effective in achieving their goals of fame and acceptance. There are several examples of these types of integrated communication of a way for us old.

Modern history gives advertising a vital role in business and communication system that is reinforced in the contemporary era, where the combination of various communication activities generates the start of integrated communication.

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1.1.2 Integral Communication concept

The definition of the Association of Advertising Agencies (AAA), Integrated Marketing Communication (IMC) is the marketing communications planning that recognizes the added value of a comprehensive plan. A plan of this type evaluates the strategic roles of a variety of communications disciplines (eg general advertising, direct mkt, sales promotions and public relations) and that provide these disciplines to provide clarity, consistency and maximum communications impact through seamless integration of messages. to read more in Marketing Management, Philip Kotler, Kevin Lane Keller, Page 558

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Video N ° 4: Analysis of automated processes

This video continues to analyze the process of delegation of tasks focusing his gaze on the characteristics of the ways in which men control and delegated decision-making artifacts.

Video N ° 4: Analysis of automated processes from Daniel Richard on Vimeo .