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Integrated communication, comprising the promotional submix mainly the areas of activity which will distribute the budget of the integrated communication campaign.

massive advertising (TV, Radio, newspaper, cinema, billboards, hoardings etc.)

Corporate Image Public Relations
Fairs and exhibitions

Sponsorships and donations corporate social
Marketing Sales Promotion
M erchandising, POP
Direct Marketing Internet

Other

Means know in full detail in the course of advertising, but will be discussed in class the characteristics of this mixture communication and application.