The choice of the right message is essential for the effective communication strategy. But choosing the message is not always easy, it should take into account the process that follows the communication as between what we want to say and what is finally perceived, it follows a somewhat complex process to be integrated throughout the campaign, taking into account THE MESSAGE:
want to broadcast. known issue.
actually issued.
hear.
really listening.
really understand.
truly accepted.
retained.
is implemented.
same message to be integrated properly to each medium or activity to integrate one communication campaign.
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