Monday, January 31, 2011

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ICT in teaching today: uses in the classroom

During a brief investigation I went into the convoluted task of making a survey. One of the engines of this research was to see the needs that exist in digital competence of the teacher and try to offer a path that you improve those needs. Everything for your data about what were the customs and habits in the classroom for teachers and try to find some needs that provide possible solutions. So through some mailing lists, colleagues and professional masters came to the number of 50 teachers from different profiles that conducted the survey. Here the data and a brief analysis.
One of the first questions was whether the level of student participation through the Internet and provide data rather negative results and that more than 70% of cases involving their students through the network.
trying to understand why data sharing over the Internet asked if their schools had a teaching schedule in which included the use of ICT and contradicting data on participation 50% of the centers of the respondents have an annual program of ICT in class. So if we have this high percentage of teachers who did have included ICT in their progrmaciones why students do not participate through the Internet?


Following this line of questioning, we got the type of digital resurgence use in their classrooms. As we can see in the chart below the majority of student participation in class or Internet use is as a mere consultation (online newspapers 50%, 54% youtube, wikipedia 36%) are therefore not as a job online but as communication through messaging, email or simply viewing-query:
In the case of using the blog in more than Half of the respondents was the use of personal use (50.8%) in the remaining cases are divided between "class day", "publication of works by students" and "notice of students" almost equal parts.


Regarding the use of programmed activities for online find another of the contradictions because while 50% of the centers of the respondents in their centers have an annual program of ICT in class when making use of activities and increases lean towards "No" coming to 69 %.


is quite high which does not engage in on-line . Following the on-line activities analyze the type of demand that is asked of students and home exercises gives us a percentage on most makes partial use of Internet for their classroom activities, coupled between the classroom and home:

however, other data we again seem contradictory when compared with the previous graph, since by asking for student participation in class through the Internet the "No" reached to 69%.
These results in hand, with many of the conclusions that can be done, one of the most important is that they are not quite combined the use of Internet or online work with the classroom and this will be the task that all teachers should get to continue navendo in class.

Wednesday, January 26, 2011

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Bon voyage! How it works

Hello everybody s:

Welcome to the last semester of the Bachelor of Foreign Trade. (There is still ...). Home
comentándote to be difficult (just a little), but very fun to learn and apply the knowledge gained throughout the race. Together we will achieve the objectives, not only reverse the course, but also find a way to connect with what you have learned.
all depends on you! ... your enthusiasm, effort and perseverance.
We will conclude the semester with a marketing plan, so building a team and you will be assigned a company we work for the project.
Well now just take your luggage with your stuff and go to the Bullet Train: Station
8RV3, Monday, Wednesday and some Fridays from 16:00 to 18:00 hrs. Chic @ s
to work ... having a super trip!
The Raft of the Medusa (1819) Théodore Géricault, Louvre Museum, Paris, France. Painting referring to the sinking of the French ship "La Medusa" in the West African coast in 1816.
When I see this painting, I remember classes I teach, I remember what I've observed, some students try to advance, to respond in difficult situations, others are helping, others are desperate to only criticize but do nothing, others doubt everything and all others hold out hope and believe what they intend to achieve and some drifting threw all his strength and I gave up. Who do you identify?

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Rules:
January. If you arrive late to class, do not ask permission to enter (stop after we arrived on time) just go and sit in silence.
2. Must meet minimum 80% attendance.
3. Not accept assignments, projects or exams outside the time and date indicated.

4. Not permitted in individual, projects must perform as a team.
5. No changes to equipment, or incorporated into the delivery date of the projects.

6. Not allowed to make calls / receive or send mobile messages in class.
7. You can only eat in class, sweets and beverages (no snacks like potato)

Recommendations:
Listen carefully:
concentrate when it is discussing in class.
Question:
if you have any question or idea that is not very clear, ask until you understand perfectly.
Be positive:
keep a positive attitude, this will help improve your learning.
Be patient:
considered the opinions of others, not all learn at the same speed.
Involved:
share your ideas enrich the classroom to learn require interest and enthusiasm.
summarizes:
learned review after each class, and ensures that everything has become clear, if you have questions write them down and ask the next class.
Be practical: when you leave the school applies the lessons learned, assesses whether it has the expected results.


Form to assess:


work 60% 20% 10%
tasks
10% participation assists

Material:

1. Notebook, calendar and sticky notes.
2. Course syllabus.
3. Readings for research.
4. Teaming minimum of 6 and maximum 8 people.
5. A real company to do the job Mipyme final

Tuesday, January 25, 2011

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Class Workshop Marketing Sales Management and Strategic Planning Unit III

School of Business and Administration
Career: Degree in Business Relationships
Coordination: Tactical and Strategic Marketing.
Department: Professional Studies
LRC Subject: Workshop on Business Management and Marketing
Semester: Eighth
Course Type: Basic / Theoretical and Practical
offer

school Education Foundation of the subject
In recent years companies have seen a marked change in direction, and not enough at these levels to manage their internal functions are now fully geared to the outdoors. So therefore, this course prepares students to respond to those changes, managerial and strategic levels.

This course is the continuation of the workshop marketing tactics, which, in the same way, is a workshop represented by a set of practices to each other and be integrated with the sequence established in this program that is based on integration and application of knowledge of the entire race, especially in the commercial and marketing issues to resolve situations or problems that arise in companies within these areas, management and strategic levels.


Course objectives After completing this course, students will able to analyze, implement and evaluate proposals and solutions to real problems and situations of the companies in the commercial area at management level.
total time allowed:
Hrs. / semester: 108
Hrs. / week: 6
Hrs. / theory / semester: 32
Hrs. / practice / semester: 76

program developed or updated by: Holy marketing Academies Thomas and Tepepan
Reviewed by: coordinating strategic and tactical marketing of St. Thomas and Tepepan
Approved by: technical advisory boards of St. Thomas School and Tepepan. Authorized by commission plans and curricula of the general advisory board Subject
IPN workshop
marketing business address and password: 328051


Groundwork of the course This course will precede introduction to marketing, marketing tactics, strategic and direct, third, fourth and fifth semester respectively, product management and shopping, both sixth semester and which together provide a strict framework to support the tactical marketing workshop and finally to this subject, shop sales management and marketing, in a horizontal course is linked to business development workshop .

The methodology for the development of the course is based in the inductive-deductive method, with student interaction in class and in conducting field research and literature, guided by the teacher, so that the student be placed in the context of reality and experience meaningful learning. I


Unit Name: Organizational structures
Specific objectives of the unit
At the end of the unit, students will be able to differentiate the different directions that have business with the companies, translating it into a market orientation. TOPICS


1.1. Incorporation of the company according mercadológica
1.1.1. Its philosophical aspect of business.
1.1.2. The production-oriented enterprise.
1.1.3. The product-oriented company.
1.1.4. The sales-oriented company.
1.1.5. The market-oriented company.
1.2. Its impact in other areas of business activity:
1.2.1. Engineering and technology development.
1.2.2. In production and quality.
1.2.3. In finance
1.3 Explain and exemplify the following types or models of organizational structures for the usual shopping area:
1.3.1. Integration of activities.
1.3.2. Function-oriented structure
1.3.3. Product-oriented structure
1.3.4. Geographically oriented structure
1.3.5. Customer-oriented structure
1.3.6. The product manager or brand

Unit II
Name:
Control Unit Specific Objectives
At the end of the unit, students will be able to distinguish the most common control reports and report on the most suitable, according to the needs that the company has. TOPICS

2.1 System Control IC. (Explain your need, importance and concept)
2.2 Explain and exemplify the most common control reports:
2.2.1 on the market. 2.2.3 Market size
real. 2.2.4 Participation
you have in the market. 2.2.5
competition. 2.2.6
Its product lines, prices, discounts, promotions, etc.. 2.3 On
sales budget.
2.3.1 The analysis by product line, geographic area, distribution channels, etc.
2.4 on the sales function. 2.4.1
sales quotas and analysis by product line, geographic area, channels of distribution.
2.5 With inventories.
2.5.1 Finished products lines, products, designs, colors, etc.. 2.5.2
missing on existence and products.
2.6 For financial control.
2.6.1 The State of Financial Results default. 2.6.2
Budget Reports anti achievements in sales, fees, expenses, inventory, etc. Unit III


Name: Strategic Planning mercadológica
UnidadAl particular objectives of the end of the unit, students will be able to apply different strategies during the race studied for the development of strategic business plans and strategic marketing issues. TOPICS


3.1 Strategic Business Plan.
3.1.1 Analysis of the external environment of the company and its prospects for the coming years.
3.1.2 Analysis of strengths and weaknesses of the company and its opportunities and threats (SWOT). 3.1.2.1
vision and definition of business or company.
3.1.2.2 Define your mission.
3.1.2.3 Define your business goals. 3.2 Plan
Strategic marketing issues. 3.2.1
and target market segments to serve. 3.2.2
aim to address consumers. Unit IV



Name:
Product Portfolio Special Unit Objectives
At the end of the unit, students will be able to identify the products or services that integrate the product mix and product portfolio, with a mindset creative business. TOPICS


4.1 Propose new products to incorporate using the following marketing strategies:
4.1.2 Expansion of product mix. 4.1.3 Contraction
product mix. 4.1.4 Increased
product line.
4.1.5 Modification of existing products. 4.2 Debugging
current portfolio

4.2.1 4.2.2 Boston Consulting Group General Electric Unit V


Name: Integration (Marketing Plan)
Unit Specific Objectives
At the end of this unit, students will be able to describe the short-term actions to be implemented comprehensively in the Tactical Plan or Marketing. TOPICS


5.1 Marketing Plan.
Basic 5.1.1 General Objectives and Strategies. Market
Goals 5.1.2.
5.1.2.1 Percentage of market share. 5.1.2.2
percentage sales growth. 5.1.2.3 Percent
expected profitability. 5.2 Plan
products, prices, services and security. Credit
Plan 5.2.1. 5.2.2
Plan sales, distribution channels, logistics and sales budget. 5.2.3
Business Communication Plan (promotion, advertising, public relations). 5.2.4 Research Plan
marketing issues.
5.2.5 Statement of estimated results. 5.2.6
Action Programme.
PRACTICES REGARDING STRUCTURE
commercial organization. Students investigate
in commercial and business structure as a result of their analysis will make a chart with their new proposal. INTEGRAL CONTROL COMMERCIAL


Students investigate systems in companies and prepondrán control by the report, a comprehensive system of control
STRATEGIC MARKETER

Students investigate in companies strategic business planning and marketing issues to carry out its approach or rethinking.

PRODUCT DEVELOPMENT AND SELECTION
Students will take a report of the most important business and proposing new to incorporate. MARKETING PLAN


The student will develop a marketing plan as a result of business analysis on the company. BIBLIOGRAPHY


Day, George S. The organization acts according to the market
Guiltinan, Joseph.
Marketing Management Kotler, P Marketing Management
Torres, Virgilio How to Make Marketing Plans
Stanton, W. Marketing Basics
V. Fernandez Ricardo Manual To Develop A Marketing Plan In The Company of Mexico.

Monday, January 24, 2011

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The University of the Balearic Islands and the vaccinia

As Magonia account, the University of the Balearic Islands promoting walking among his students nothing less than embarrassing course entitled "Vaccines, the truth silenced" . In the which, as its name suggests, is devoted to just that, to silence the truth about vaccines and count four milongas propaganda against vaccination.


Fortunately for the University, does not appear as organizer of the event, which will be held at a community center that the City gives generously to ... well, for such decidedly antisocial behavior. But it is still shameful that an entire university promotes what can only be described as an attack on everyone's health.

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mercadológica

Life is something that happens while you insist on doing plans. John Lennon


To start the half commented that begin with the third unit, the one and two, the pass at the end. We conducted a group discussion to determine the concepts of Planning and plan, strategy / tactics and business.
Some concepts for planning authorities:
George R. Terry Planning is the selection of facts and the formulation and use of assumptions about the future on display and formulation of the proposed activities are believed to be necessary to achieve the expected results.
Agustin Reyes Ponce. planning is to set the specific course of action to be followed, establishing the principles that will guide you, the sequence of operations to perform, and the determination of time and numbers required for its realization.
José Antonio Fernández Arenas. Planning is the first step of the administrative process by which a problem is defined, analyzed past experiences and plans and wrapped himself.
Leonard J. Kazmi The planning is to determine the objectives and policies, procedures and methods to achieve them.
Dale Ernest. Determination set of objectives to be obtained in the future and steps to achieve them through techniques and procedures defined.
Robert N. Anthony Planning is the process for deciding the actions to be undertaken in the future, usually the planning process is to consider the various alternatives in the course of action and decide which one is better.
Burt K. Scanlan system that begins with the objectives, develops policies, plans, procedures, and has a method of feedback of information to adapt to any change in circumstances.
Joseph L. Massie method by which the administrator sees the future and discover the alternative courses of action, from which sets out the objectives.


Planning Principles
Objectivity and quantification. When planning must be based on real data and exact reasoning, and never on subjective opinions, speculation or arbitrary computations. This principle establishes the need to use data objectives such as statistics, market research, feasibility studies, probability calculations, etc. Planning will be more reliable as can be quantified, expressed in time, money, quantities and specifications (percentages, units, volume, etc.)
Flexibility. In developing a plan, there should be margins of slack to allow face unexpected situations and to provide new courses of action that easily fit the conditions. Feasibility
. It is planned to be feasible, it is irrelevant developing overly ambitious or optimistic plans that are impossible to achieve. Planning must adapt to reality and the objective conditions that act on the environment.
Unit. All company-specific plans should be integrated into an overall plan and directed to achieving the overall aims and objectives, so that they are consistent in their approach, and harmony in the balance and interrelationship that must exist between them .
change strategies. When a plan is extended with respect to time, you must redo it completely. This does not mean we abandon the goals, but the company will have to change the courses of action (strategies) and consequently policies, programs, procedures and budgets.


Plan: is the result of the planning process and can be defined as drawings or detailed outlines of what will be done in the future, and the specifications necessary to achieve them.


Types of Plans:
Strategic . establish general guidelines for planning, are based on other plans (tactical and operational), designed by senior members of the company and its function is to govern the collection, use and disposal the necessary means to achieve the overall objectives of the organization, are long term and include the entire company.
Tactical (functional). Determine more specific plans relating to each of the departments of the company and is subordinated to the Strategic Plans. Are established and coordinated by middle managers to implement enterprise resource. These plans for its establishment and implementation are given in the medium term and cover a specific area of \u200b\u200bactivity. Operating
. are guidelines established by the Tactical Planning and its role is the formulation and allocation of more developed activities to be run past hierarchical levels of the company. Operational plans are short term and refer to each of the units into which an area of \u200b\u200bactivity.


Strategy: set of actions that are performed for a particular purpose.
Strategy: From vision to action. Carrión Maroto, Juan.


is intended to change direction to achieve competitive advantages in different businesses. Hax, AC and Majluf, NS The strategy concept and process.


is the pattern of major objectives, purposes or goals and essential policies and plans for attaining a defined set of what kind of business is or wants to be and what kind of company is or wants to be. K. Andrews


approach is the long-term objectives and the allocation of recfursos available for efficient achievement of those objectives. AD Chandler Starategy and structure.


is positioning an organization to achieve a sustainable competitive advantage. This involves deciding on the industries in which we participate, what products and services we want offer and how to allocate corporate resources to create a competitive advantage. Its main objective is to create value for shareholders and other stakeholders by offering customer value. D. CA Kuyver Strategic thinking.


is to achieve leadership and stay there, creating competitive advantages. Michael Porter, What is strategy?.


is having a competitive advantage, Kenichi Ohmae, The Mind of the Strategist

Visions of the 5P strategies' s strategy, Henry H. Minzbetg Ahlstrano B. J. Lampel Strategy Safary

Plan (plan). Course of action to address a situation. Ploy
(maneuver). specific form to overcome the opponent.
Pattern (pattern). behavior that can occur in practice.
Position (position). Location organization in the environment.
Perspective (perspective). particular form of organization of perceiving the world.

Tactics:

series of actions organized and coordinated the firmware will execute to accomplish a goal or objective in the short term global strategy. Mapcal, marketing tactics applied.

continuous and ongoing process, aimed the near future, streamlining decision making, identifying actions. It is systemic, because it is a fully formed by the system and subsystems, as seen from a systemic point of view. Is iterative, and that projects and must be flexible to accept adjustments and corrections. It is a technique that allows cyclic measurements and assessments as it executes. It is dynamic and interactive with others, and is a technique that coordinates various activities on achieving the desired objectives. Wikipedia

Business: Activity

, system, method or way to get money in exchange for providing some form of benefit to others.

socio-economic unit, for profit, in which capital, labor and management are coordinated to perform a socially useful production, according to the requirements of the common good. The elements necessary to form a company are: capital, labor and material resources.

Negotiation. process whereby interested parties resolve disputes, agree on courses of action, seeking individual or group selling or seeking to obtain results that serve their mutual interests. Usually referred to as a form of alternative dispute resolution or situations involving multilateral action.

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solutions must solve a Strategic Business Plan

A strategic business plan, you must find solutions business growth, the generation of ideas are an essential part of planning and even when it depends on the current situation, environment, vision, company size, etc.. some of the questions to be resolved are:


What business is?
What business needs to be and should be in the future?
What is the current strategic position of the company?
What forces are seen as the most feasible?
What critical elements detected?
What business opportunities? How
glimpse the future of the company?
What future conditions can be expected?
What innovations should be generated?
What alternatives are there to have more efficient operations?
What preventive and corrective measures should be?
How to leverage the strengths of the company as a whole?
How to have better ways to control?
How to make better use of resources and facilities?
How to have better marketing strategies?
How to better know the market and how to win the competition?
How to increase sales and what are the new targets?
What kind of advertising and promotion are needed?
detected How can future strategies of the competition?
how can they be identified training needs?
What are the proper training?
How can increase staff productivity?
How staffing needs efficiently and responsibly?
When and how to implement continuous improvement processes?
How can the total quality culture?
How to improve the service?
How to develop integrated management systems?
How to detect the need for mechanization and standardization?
How to define investment in technology, machinery and equipment?
How to start developing new projects?
How to have better strategies Shopping?
How to decide the strategic acquisitions of other companies?
What actions or costs may be shared with other companies?
How can cover future funding needs?

etc. etc. .. should have a mega vision of what the company could achieve.

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3.1 Strategic Business Plan

is an administrative and financial methods used to assess the feasibility, development, design and implement strategies that improve business performance. Martin G. Álvarez Torres, Strategic Planning Manual.

is a way of thinking about the future of business: where to go, how to go fast, or what to do on the way to reduce uncertainty and risk.

is the design of strategies that companies have the capacity to adapt to changing conditions and be able to access, gain and hold in new markets.

It should identify the objectives of the company, products to market, the target or market sector to which we aim, the goals to be achieved, and the precise steps that need to achieve those goals.

necocios strategic plan is sound policy, start having a right goal and the only goal that can support a reliable strategy is superior profitability. Michael Porter

shows in a document or most likely future scenarios, with all its variables, in order to facilitate a comprehensive analysis that can be presented to other parties involved in the project (investors, partners, banks, suppliers, customers).

Objective Strategic Business Plan (PEN):

Find information that can be statistical or collective experience to detail data.
Determines the money the company needs for its various activities.
helps the company to achieve its goals. Mistakes are made in the paper, that enables reducing failures.
is a design tool. The entrepreneur is mental shaping your business before the real shape.
reflection tool. Writing in an organized and coherent business strategies and how to achieve the required goals reflection.
communication tool. The plan provides the necessary coordination between different departments and people in the company.
Tool Human Resource Management. The plan provides guidance to plan training needs and allocate responsibilities.
With a common core of methodological analysis, business plan may have variations according to the goals of developers. The monitoring is for a company already in operation is geared towards increasing their market share or to an improvement in productivity. Business plans for a new release, however, are plans that base their appeal on the result relation funds. Saporosi, Gerardo. Step by step methodology to develop and monitor a business plan.

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3.1.1 Analysis of the external environment of the company and its prospects for following years

business environment or external frame is the area surrounding the company in which it operates. Thus, the company qualifies as an open system to the environment in which it operates, which influences and is influenced. Within the outer frame, a distinction between the general environment and specific environment:
General environment: refers to the overall framework or set of factors that affect the way all companies in a particular society or geographical area. It is characterized by an extensive set of factors that define the framework within which firms operate and establish the circumstances in which companies are going to have to unwrap.
specific environment: refers only to those factors that influence a specific group of companies that have common characteristics and concur in the same sector of activity.

Among
These factors include:

Economic Factors Sociocultural Factors
political-legal

technological factors

environmental factors
Source: Wikipedia

Theory of five competitive forces (Michael Porter)



is known that there are two dimensions business environment: the macro environment, which includes macro-level forces that have and / or may have implications sector behavior and company in particular (economic forces, political, cultural, social, legal, ecological, demographic and technology) and industry (all companies that produce the same types of goods or services ), whose analysis relates to the structural behavior , studying the forces that determine competitiveness in the sector.



analysis is considered sector provides the environment closer to the company and its conclusions provide important criteria for the formulation of strategies posed positioning company, nationally and internationally.


Porter (1982) says: The essence of formulating competitive strategy is to relate to a company environment. Although the relevant environment is very broad and encompasses both social forces and economic , the key aspect of the environment is company or industry sector in which they compete.


The five forces involved in a industrial sector, based on the main elements of market are
Direct Competitors: Group of companies that offer the same good or product.
Customers: Set composed buyers of goods and services.
Searches: Set of companies supplying manufacturers in the sector, everything needed to produce or provide their services.
Substitutes: Those who can appear and meet the same needs that meet the products currently on the market.
Potential Competitors: Those companies with ability to compete with belonging to a specific subsector.

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3.1.2 Analysis of strengths, weaknesses, opportunities and threats the company vision and definition 3.1.2.1

originally known as PF OPEDEPO method, SWOT, SWOT, SWOT or SWOT: Strengths, Weaknesses, Oportunities, Threats. It is a technique devised by Roland Christensen Kenneth Andrews and over 20 years and is used to understand the current situation of a company, organization, product or service, professional or academic performance, to make a better bargaining position, consider how we are making a sale and many other situations. The purpose of this tool is to help diagnose, according to this, to decide. It is a tool of strategic analysis to analyze internal and external elements of programs and projects.



The SWOT is represented by an array of double entry, called a SWOT matrix, in which the horizontal level discusses the positive and negative factors. Vertical reading analyzes the factors both internal and controllable by the program or project and external factors considered uncontrollable.

Strengths be used. All those positive elements that distinguish internal and the other program or project of the same class.
Opportunities should be exploited. Are those external situations, positive, which are generated in the environment and that once identified can be exploited.
Weaknesses be removed. Are internal problems that once identified and developed an adequate strategy, can and should be eliminated.
Threats should be avoided or persuade. Are negative situations outside the program or project that might go against it, so we come to the case, it may be necessary to devise an appropriate strategy to way through it.


Objectives To determine the situational reality
Have a picture of the situation from every angle. Show
policy determination to maintain the strengths, weaknesses to attack turning them into opportunities and opportunities on strengths and strategies to address threats not materialize or if they do, minimize their impact.
Using a participatory methodology also means that there is unity of thought among the participants, so that there is unity of action.
environment is related to the internal and external. In its original conception the SWOT have addressed the strengths and weaknesses into or Company analyzed the situation, and to the external analysis of opportunities and threats.

However, such division should not be used so rigidly, and in reality as there There are also internal weaknesses in the external environment, as well as the Opportunities and Threats Strengths, however it is recommended that F and D are directed internally, and O and A to the outside, which helps participants not to confuse weaknesses with threats.

By containing an analysis of the current situation (static analysis), also allows analysis the (dynamic analysis), for example when determining threats, not only is the existing inventory, but what could happen the future of certain variables persist.


Analysis the situation is achieved through the SWOT analysis allows systemic, as different variables are intertwined within the Pareto Principle (Cause / Effect), forcing in the form required a systemic view of the Company to understand the situation, including interrelating operation with national and international environment.


SWOT Method seems to be a straight forward process, but may face problems, as could be:
The degree of objectivity required when determining the opportunities and strengths is a real danger in the SWOT analysis.
Be careful not to fall into " illusions" or "unreal." The timing and strength must be real, raised in all objectivity even coldly, because it is not fool us all because we would be deceiving to the Company and the Company as we all are, we would be fooling everyone.

can use the following questions to guide this analysis, answering each question written in concrete and comprehensive manner, focusing on all aspects of the organization.

1. What have been our greatest achievements over the past five years? What actions should we undertake to build on these achievements?
2. What have been our main deficiencies during the last five years? What steps should be taken to minimize the impact of those disadvantages?
3. What are our strengths? How can we leverage these strengths from a strategic and operational perspective?
4. What are our major weaknesses? How can we correct or minimize its effects?
5. What key external factors - economic, political, regulatory, market, demographic and competitive - will affect us over the next five or ten years? What measures we take to address them effectively?
6. What are the major opportunities available to us in the next five or ten years? What can we do to take advantage of these opportunities?
7. What are the main threats or risks to our steady growth over the next five or ten years? What can we do to address them or lessen its effects?
8. What are our main markets today? Are there other markets where we could sell our products? If so, what is that markets and why?
9. What should we do in order to maintain the vitality and growth rate? Do you need new management guidelines? What and why are they necessary?
10. What are the three most important tasks we will face over the next ten years? Why are they important?


Source: Quigley, J. Vision: how leaders develop, share and sustain. Editorial Mc Graw Hill, Colombia, 1996.

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business mission

discuss not only the vision, but the strategic guidelines of the company for which we define and review time as shown:

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3.1.2.2 3.1.2.3 Definition Definition of business objectives

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3.2. 3.2.1 Strategic Plan

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marketing muscle and target market segments to be addressed by Segment 1.3

Tuesday, January 18, 2011

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The University of Cordoba and veterinary homeopathy

is no doubt that homeopathy is one of the pseudomedicinas fashionable, even among veterinarians. In countries it seems more civilized than ours this popularity is manifested, for example, that veterinary agencies have publicly warned of the risk posed by treating animals with useless remedies . And here, by contrast, our universities have courses in veterinary homeopathy riding.

is the case University of Córdoba, which is slowly climbing positions on our list thanks to things like this:


In fact, the course is somewhat boo on the website of the University (we have to look here, particularly in the area, with forgiveness, health sciences). But once found their intentions are quite claritas: according to officials (again, forgive me) of university course, its objectives are


And that's what it is: to meet business demand . Neither more nor less. Whereupon

, and continuing with our work altruistically, we would propose to the Faculty of Veterinary Medicine, University of Cordoba, which follow another example that comes to us from Britain and is also made to teach this other . At the end of the day served in exactly the same, to get the rooms to unsuspecting customers, the only Unlike the English are a joke. Which, what can I say, as regards this issue is something much more serious than the University of Cordoba, is not it?