School of Business and Administration
Career: Degree in Business Relationships
Coordination: Tactical and Strategic Marketing.
Department: Professional Studies
LRC Subject: Workshop on Business Management and Marketing
Semester: Eighth
Course Type: Basic / Theoretical and Practical
offer
school Education Foundation of the subject
In recent years companies have seen a marked change in direction, and not enough at these levels to manage their internal functions are now fully geared to the outdoors. So therefore, this course prepares students to respond to those changes, managerial and strategic levels.
This course is the continuation of the workshop marketing tactics, which, in the same way, is a workshop represented by a set of practices to each other and be integrated with the sequence established in this program that is based on integration and application of knowledge of the entire race, especially in the commercial and marketing issues to resolve situations or problems that arise in companies within these areas, management and strategic levels.
Course objectives After completing this course, students will able to analyze, implement and evaluate proposals and solutions to real problems and situations of the companies in the commercial area at management level.
total time allowed:
Hrs. / semester: 108
Hrs. / week: 6
Hrs. / theory / semester: 32
Hrs. / practice / semester: 76
program developed or updated by: Holy marketing Academies Thomas and Tepepan
Reviewed by: coordinating strategic and tactical marketing of St. Thomas and Tepepan
Approved by: technical advisory boards of St. Thomas School and Tepepan. Authorized by commission plans and curricula of the general advisory board Subject
IPN workshop
marketing business address and password: 328051
Groundwork of the course This course will precede introduction to marketing, marketing tactics, strategic and direct, third, fourth and fifth semester respectively, product management and shopping, both sixth semester and which together provide a strict framework to support the tactical marketing workshop and finally to this subject, shop sales management and marketing, in a horizontal course is linked to business development workshop .
The methodology for the development of the course is based in the inductive-deductive method, with student interaction in class and in conducting field research and literature, guided by the teacher, so that the student be placed in the context of reality and experience meaningful learning. I
Unit Name: Organizational structures
Specific objectives of the unit
At the end of the unit, students will be able to differentiate the different directions that have business with the companies, translating it into a market orientation. TOPICS
1.1. Incorporation of the company according mercadológica
1.1.1. Its philosophical aspect of business.
1.1.2. The production-oriented enterprise.
1.1.3. The product-oriented company.
1.1.4. The sales-oriented company.
1.1.5. The market-oriented company.
1.2. Its impact in other areas of business activity:
1.2.1. Engineering and technology development.
1.2.2. In production and quality.
1.2.3. In finance
1.3 Explain and exemplify the following types or models of organizational structures for the usual shopping area:
1.3.1. Integration of activities.
1.3.2. Function-oriented structure
1.3.3. Product-oriented structure
1.3.4. Geographically oriented structure
1.3.5. Customer-oriented structure
1.3.6. The product manager or brand
Unit II
Name:
Control Unit Specific Objectives
At the end of the unit, students will be able to distinguish the most common control reports and report on the most suitable, according to the needs that the company has. TOPICS
Career: Degree in Business Relationships
Coordination: Tactical and Strategic Marketing.
Department: Professional Studies
LRC Subject: Workshop on Business Management and Marketing
Semester: Eighth
Course Type: Basic / Theoretical and Practical
offer
school Education Foundation of the subject
In recent years companies have seen a marked change in direction, and not enough at these levels to manage their internal functions are now fully geared to the outdoors. So therefore, this course prepares students to respond to those changes, managerial and strategic levels.
This course is the continuation of the workshop marketing tactics, which, in the same way, is a workshop represented by a set of practices to each other and be integrated with the sequence established in this program that is based on integration and application of knowledge of the entire race, especially in the commercial and marketing issues to resolve situations or problems that arise in companies within these areas, management and strategic levels.
Course objectives After completing this course, students will able to analyze, implement and evaluate proposals and solutions to real problems and situations of the companies in the commercial area at management level.
total time allowed:
Hrs. / semester: 108
Hrs. / week: 6
Hrs. / theory / semester: 32
Hrs. / practice / semester: 76
program developed or updated by: Holy marketing Academies Thomas and Tepepan
Reviewed by: coordinating strategic and tactical marketing of St. Thomas and Tepepan
Approved by: technical advisory boards of St. Thomas School and Tepepan. Authorized by commission plans and curricula of the general advisory board Subject
IPN workshop
marketing business address and password: 328051
Groundwork of the course This course will precede introduction to marketing, marketing tactics, strategic and direct, third, fourth and fifth semester respectively, product management and shopping, both sixth semester and which together provide a strict framework to support the tactical marketing workshop and finally to this subject, shop sales management and marketing, in a horizontal course is linked to business development workshop .
The methodology for the development of the course is based in the inductive-deductive method, with student interaction in class and in conducting field research and literature, guided by the teacher, so that the student be placed in the context of reality and experience meaningful learning. I
Unit Name: Organizational structures
Specific objectives of the unit
At the end of the unit, students will be able to differentiate the different directions that have business with the companies, translating it into a market orientation. TOPICS
1.1. Incorporation of the company according mercadológica
1.1.1. Its philosophical aspect of business.
1.1.2. The production-oriented enterprise.
1.1.3. The product-oriented company.
1.1.4. The sales-oriented company.
1.1.5. The market-oriented company.
1.2. Its impact in other areas of business activity:
1.2.1. Engineering and technology development.
1.2.2. In production and quality.
1.2.3. In finance
1.3 Explain and exemplify the following types or models of organizational structures for the usual shopping area:
1.3.1. Integration of activities.
1.3.2. Function-oriented structure
1.3.3. Product-oriented structure
1.3.4. Geographically oriented structure
1.3.5. Customer-oriented structure
1.3.6. The product manager or brand
Unit II
Name:
Control Unit Specific Objectives
At the end of the unit, students will be able to distinguish the most common control reports and report on the most suitable, according to the needs that the company has. TOPICS
2.1 System Control IC. (Explain your need, importance and concept)
2.2 Explain and exemplify the most common control reports:
2.2.1 on the market. 2.2.3 Market size
real. 2.2.4 Participation
you have in the market. 2.2.5
competition. 2.2.6
Its product lines, prices, discounts, promotions, etc.. 2.3 On
sales budget.
2.3.1 The analysis by product line, geographic area, distribution channels, etc.
2.4 on the sales function. 2.4.1
sales quotas and analysis by product line, geographic area, channels of distribution.
2.5 With inventories.
2.5.1 Finished products lines, products, designs, colors, etc.. 2.5.2
missing on existence and products.
2.6 For financial control.
2.6.1 The State of Financial Results default. 2.6.2
Budget Reports anti achievements in sales, fees, expenses, inventory, etc. Unit III
Name: Strategic Planning mercadológica
UnidadAl particular objectives of the end of the unit, students will be able to apply different strategies during the race studied for the development of strategic business plans and strategic marketing issues. TOPICS
3.1 Strategic Business Plan.
3.1.1 Analysis of the external environment of the company and its prospects for the coming years.
3.1.2 Analysis of strengths and weaknesses of the company and its opportunities and threats (SWOT). 3.1.2.1
vision and definition of business or company.
3.1.2.2 Define your mission.
3.1.2.3 Define your business goals. 3.2 Plan
Strategic marketing issues. 3.2.1
and target market segments to serve. 3.2.2
aim to address consumers. Unit IV
Name:
Product Portfolio Special Unit Objectives
3.1 Strategic Business Plan.
3.1.1 Analysis of the external environment of the company and its prospects for the coming years.
3.1.2 Analysis of strengths and weaknesses of the company and its opportunities and threats (SWOT). 3.1.2.1
vision and definition of business or company.
3.1.2.2 Define your mission.
3.1.2.3 Define your business goals. 3.2 Plan
Strategic marketing issues. 3.2.1
and target market segments to serve. 3.2.2
aim to address consumers. Unit IV
Name:
Product Portfolio Special Unit Objectives
At the end of the unit, students will be able to identify the products or services that integrate the product mix and product portfolio, with a mindset creative business. TOPICS
4.1 Propose new products to incorporate using the following marketing strategies:
4.1.2 Expansion of product mix. 4.1.3 Contraction
product mix. 4.1.4 Increased
product line.
4.1.5 Modification of existing products. 4.2 Debugging
current portfolio
4.2.1 4.2.2 Boston Consulting Group General Electric Unit V
Name: Integration (Marketing Plan)
Unit Specific Objectives
At the end of this unit, students will be able to describe the short-term actions to be implemented comprehensively in the Tactical Plan or Marketing. TOPICS
5.1 Marketing Plan.
Basic 5.1.1 General Objectives and Strategies. Market
Goals 5.1.2.
5.1.2.1 Percentage of market share. 5.1.2.2
percentage sales growth. 5.1.2.3 Percent
expected profitability. 5.2 Plan
products, prices, services and security. Credit
Plan 5.2.1. 5.2.2
Plan sales, distribution channels, logistics and sales budget. 5.2.3
Business Communication Plan (promotion, advertising, public relations). 5.2.4 Research Plan
marketing issues.
5.2.5 Statement of estimated results. 5.2.6
Action Programme.
4.1 Propose new products to incorporate using the following marketing strategies:
4.1.2 Expansion of product mix. 4.1.3 Contraction
product mix. 4.1.4 Increased
product line.
4.1.5 Modification of existing products. 4.2 Debugging
current portfolio
4.2.1 4.2.2 Boston Consulting Group General Electric Unit V
Name: Integration (Marketing Plan)
Unit Specific Objectives
At the end of this unit, students will be able to describe the short-term actions to be implemented comprehensively in the Tactical Plan or Marketing. TOPICS
5.1 Marketing Plan.
Basic 5.1.1 General Objectives and Strategies. Market
Goals 5.1.2.
5.1.2.1 Percentage of market share. 5.1.2.2
percentage sales growth. 5.1.2.3 Percent
expected profitability. 5.2 Plan
products, prices, services and security. Credit
Plan 5.2.1. 5.2.2
Plan sales, distribution channels, logistics and sales budget. 5.2.3
Business Communication Plan (promotion, advertising, public relations). 5.2.4 Research Plan
marketing issues.
5.2.5 Statement of estimated results. 5.2.6
Action Programme.
PRACTICES REGARDING STRUCTURE
commercial organization. Students investigate
in commercial and business structure as a result of their analysis will make a chart with their new proposal. INTEGRAL CONTROL COMMERCIAL
Students investigate systems in companies and prepondrán control by the report, a comprehensive system of control
STRATEGIC MARKETER
Students investigate in companies strategic business planning and marketing issues to carry out its approach or rethinking.
PRODUCT DEVELOPMENT AND SELECTION
Students will take a report of the most important business and proposing new to incorporate. MARKETING PLAN
The student will develop a marketing plan as a result of business analysis on the company. BIBLIOGRAPHY
Day, George S. The organization acts according to the market
Guiltinan, Joseph.
Marketing Management Kotler, P Marketing Management
Torres, Virgilio How to Make Marketing Plans
Stanton, W. Marketing Basics
V. Fernandez Ricardo Manual To Develop A Marketing Plan In The Company of Mexico.
commercial organization. Students investigate
in commercial and business structure as a result of their analysis will make a chart with their new proposal. INTEGRAL CONTROL COMMERCIAL
Students investigate systems in companies and prepondrán control by the report, a comprehensive system of control
STRATEGIC MARKETER
Students investigate in companies strategic business planning and marketing issues to carry out its approach or rethinking.
PRODUCT DEVELOPMENT AND SELECTION
Students will take a report of the most important business and proposing new to incorporate. MARKETING PLAN
The student will develop a marketing plan as a result of business analysis on the company. BIBLIOGRAPHY
Day, George S. The organization acts according to the market
Guiltinan, Joseph.
Marketing Management Kotler, P Marketing Management
Torres, Virgilio How to Make Marketing Plans
Stanton, W. Marketing Basics
V. Fernandez Ricardo Manual To Develop A Marketing Plan In The Company of Mexico.
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