business environment or external frame is the area surrounding the company in which it operates. Thus, the company qualifies as an open system to the environment in which it operates, which influences and is influenced. Within the outer frame, a distinction between the general environment and specific environment:
General environment: refers to the overall framework or set of factors that affect the way all companies in a particular society or geographical area. It is characterized by an extensive set of factors that define the framework within which firms operate and establish the circumstances in which companies are going to have to unwrap.
Among These factors include:
Economic Factors Sociocultural Factors
political-legal
technological factors
environmental factors
Source: Wikipedia
Theory of five competitive forces (Michael Porter)
specific environment: refers only to those factors that influence a specific group of companies that have common characteristics and concur in the same sector of activity.
Among These factors include:
Economic Factors Sociocultural Factors
political-legal
technological factors
environmental factors
Source: Wikipedia
Theory of five competitive forces (Michael Porter)
is known that there are two dimensions business environment: the macro environment, which includes macro-level forces that have and / or may have implications sector behavior and company in particular (economic forces, political, cultural, social, legal, ecological, demographic and technology) and industry (all companies that produce the same types of goods or services ), whose analysis relates to the structural behavior , studying the forces that determine competitiveness in the sector.
analysis is considered sector provides the environment closer to the company and its conclusions provide important criteria for the formulation of strategies posed positioning company, nationally and internationally.
Porter (1982) says: The essence of formulating competitive strategy is to relate to a company environment. Although the relevant environment is very broad and encompasses both social forces and economic , the key aspect of the environment is company or industry sector in which they compete.
The five forces involved in a industrial sector, based on the main elements of market are
Direct Competitors: Group of companies that offer the same good or product.
Direct Competitors: Group of companies that offer the same good or product.
Customers: Set composed buyers of goods and services.
Searches: Set of companies supplying manufacturers in the sector, everything needed to produce or provide their services.
Substitutes: Those who can appear and meet the same needs that meet the products currently on the market.
Potential Competitors: Those companies with ability to compete with belonging to a specific subsector. 
0 comments:
Post a Comment