is an administrative and financial methods used to assess the feasibility, development, design and implement strategies that improve business performance. Martin G. Álvarez Torres, Strategic Planning Manual.
is a way of thinking about the future of business: where to go, how to go fast, or what to do on the way to reduce uncertainty and risk.
is the design of strategies that companies have the capacity to adapt to changing conditions and be able to access, gain and hold in new markets.
It should identify the objectives of the company, products to market, the target or market sector to which we aim, the goals to be achieved, and the precise steps that need to achieve those goals.
necocios strategic plan is sound policy, start having a right goal and the only goal that can support a reliable strategy is superior profitability. Michael Porter
shows in a document or most likely future scenarios, with all its variables, in order to facilitate a comprehensive analysis that can be presented to other parties involved in the project (investors, partners, banks, suppliers, customers).
Objective Strategic Business Plan (PEN):
Find information that can be statistical or collective experience to detail data.
Determines the money the company needs for its various activities.
helps the company to achieve its goals. Mistakes are made in the paper, that enables reducing failures.
is a design tool. The entrepreneur is mental shaping your business before the real shape.
reflection tool. Writing in an organized and coherent business strategies and how to achieve the required goals reflection.
communication tool. The plan provides the necessary coordination between different departments and people in the company.
Tool Human Resource Management. The plan provides guidance to plan training needs and allocate responsibilities.
With a common core of methodological analysis, business plan may have variations according to the goals of developers. The monitoring is for a company already in operation is geared towards increasing their market share or to an improvement in productivity. Business plans for a new release, however, are plans that base their appeal on the result relation funds. Saporosi, Gerardo. Step by step methodology to develop and monitor a business plan.
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